When Gatorade set out to re-brand itself as “G,” the company did more than give itself a new name.
New commercials for the product feature professional athletes like Michael Jordan and Tiger Woods alongside Jason McElwain, a man with autism.
McElwain received national attention in 2006 when he scored 20 points for his high school basketball team in just three minutes. Though McElwain’s actual role was team manager, the coach let him play in the last game of the season. His surprise success on the court provided inspiration to many with autism.
