It’s the nation’s largest developmental disability advocacy organization and after 60 years The Arc is getting a new look and feel.

The group debuted a new orange and yellow logo and the tagline “achieve with us” as part of a national branding campaign launched Tuesday in tandem with many local chapters of the organization.

The identity shift is intended to further the organization’s efforts to promote inclusion and independence for people with intellectual and developmental disabilities, according to officials at The Arc.

Advertisement - Continue Reading Below

“There is tremendous energy and buzz as we begin to implement The Arc’s new brand identity,” said Mohan Mehra, president of The Arc. “This will help raise public awareness of The Arc and translate to greater support at both the local and national levels.”

The group has more than 140,000 members and 700 chapters across the country.