A series of billboards with some major star-power behind them are popping up across the country in an effort to promote acceptance of people with intellectual disabilities.

The advertisements feature celebrities including actor Rob Lowe, former model Cindy Crawford and Food Network star Guy Fieri. Each is shown paired alongside a friend with special needs who they’ve connected with through Best Buddies, a national nonprofit that promotes one-on-one friendships between those with and without disabilities.

Billboards are currently up in the New York City area, New England and in California. Additional displays are also planned in Florida and Washington, D.C., according to Best Buddies.

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Officials with the group say they are hopeful that the advertisements will encourage others to befriend those with disabilities and increase employment opportunities for this population.