Toymaker Wants Playtime To Be More Inclusive
The maker of childhood classics like Mr. Potato Head, Play-Doh and Connect 4 is looking to ensure that kids with developmental disabilities know how to engage with its toys too.
Hasbro Inc. said Wednesday it is introducing a series of online videos and other tools to help children with disabilities learn to play with seven toys in its lineup.
The offering called “ToyBox Tools” is designed to help kids learn what each toy is all about, how to put the item together and presents children with alternative ways to engage independently or with peers.
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The initiative emerged from employees at Hasbro concerned that kids with developmental disabilities were losing out on valuable opportunities to connect with others through play, the company said.
Hasbro officials described the effort as a pilot program and said they will continue to refine the tools, which are available online for free, based on feedback from experts and consumers. The company indicated that it may develop similar resources for additional toys in the future.