Target Ad Includes Model With Disability
National retailer Target is earning praise for prominently featuring a child with a disability in a Halloween advertisement seen by millions.
A recent weekly circular included a girl with arm crutches and leg braces modeling a costume of Elsa from Disney’s “Frozen.” The image captivated many online.
“I love you,” Jen Spickenagel Kroll wrote to Target on Facebook in a post that’s been shared nearly 6,000 times. “Thank you for including a child with braces and arm crutches into your advertising campaign! And as Elsa, no less! My daughter (with arm crutches and prosthetic legs) is going to FLIP when she sees this! Including children with special needs into advertising makes them less of a spectacle to the general public when they venture out into the real world.”
Advertisement - Continue Reading Below
This is not the first time Target has featured a model with a disability in its advertising. In 2012, the store’s ad included Ryan Langston, a boy with Down syndrome.
“At Target, our core beliefs of diversity and inclusivity are reflected in our advertising and in our business overall. We’ve included people with disabilities in our advertising for more than 25 years and are humbled by the support we’ve received recently,” the company said in a statement. “We look forward to a day when diversity of all types in advertising is no longer a topic of discussion, but a way of life.”
The weekly circular reaches tens of millions across the country, according to Jenna Reck, a Target spokeswoman.