Chuck E. Cheese’s Eyes Autism Market
Children’s entertainment center Chuck E. Cheese’s is looking to make its offering more accessible to kids with autism and other special needs.
The restaurant chain says it is introducing “Sensory Sensitive Sundays,” a monthly event designed to provide a sensory-friendly environment.
During the two-hour offerings for families of those with special needs, participating Chuck E. Cheese’s will dim their lights, have smaller crowds, limit costumed characters and refrain from playing music or having other shows.
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After a successful pilot in Attleboro, Mass., the company said it’s expanding Sensory Sensitive Sundays to 54 locations in Massachusetts, Connecticut, New Hampshire, Rhode Island, New York and New Jersey with an eye toward a rollout across the country later this year.
“The buzz and feedback we’ve been receiving has been super positive so we’re hoping to offer it nationwide sooner rather than later,” said Christelle Dupont of CEC Entertainment, the parent company of Chuck E. Cheese’s.
Sensory Sensitive Sundays are scheduled for the first Sunday of each month from 9 a.m. to 11 a.m.