Target, Tommy Hilfiger Expand Adaptive Clothing Lines
Two major retailers are significantly expanding their offerings designed to accommodate the unique needs of people with disabilities and there’s something for individuals of all ages.
Both Target and Tommy Hilfiger said this week that they are bringing new collections of adaptive clothing to market.
Target will roll out adaptive apparel for kids as part of its house brand Cat & Jack.
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T-shirts, leggings, puffer jackets, sweatshirts and bodysuits that are part of the 40-item collection will include zip-off sleeves, side and back snap-and-zip closures and hidden openings for abdominal access, among other tweaks.
The move comes just two months after Cat & Jack began offering sensory-friendly items, which have flat seams, are free from bothersome tags, include extra room for diapers and other modifications.
“We heard from our guests — and members of our own team — that there’s a need for adaptive clothing for kids that is both fashionable and affordable, so we set out to create exactly that,” said Julie Guggemos, senior vice president of product design and development at Target. “Since launching sensory-friendly apparel and receiving such positive guest feedback, we’re focused on continuing to evolve and expand Cat & Jack to meet the needs of even more of our guests.”
Designers for Target said they worked directly with kids who have disabilities to understand their clothing needs. Many of the styles are based on pieces in the current Cat & Jack collection.
The adaptive offerings will be available on Target’s website starting on Sunday with prices ranging from $4.50 to $39.99 per item. Like the brand’s sensory-friendly clothing, the adaptive line will be offered on an ongoing basis and the retailer said it will be evaluating whether to include the modified clothing in stores.
Meanwhile, Tommy Hilfiger said it is expanding its adaptive offerings to include clothing for adults after an “incredible response” to the children’s collection the brand introduced last year.
The adult line includes 37 styles for men and 34 for women, all modeled off of items in the TOMMY HILFIGER sportswear collections, the company said. Pieces have been modified to include magnetic closures as well as Velcro and magnetic flies, adjusted leg openings to allow for braces and other changes.
“Inclusivity and the democratization of fashion have always been at the core of my brand’s DNA,” said Tommy Hilfiger, the brand’s namesake. “These collections continue to build on that vision, empowering differently-abled adults to express themselves through fashion.”
The Tommy Hilfiger adaptive line for adults is available online.