Zappos, PBS Launching Apparel For Children With Special Needs
PBS KIDS is working with Zappos to introduce a clothing line aimed at meeting the unique sensory and adaptive needs of kids with disabilities.
The people behind “Sesame Street,” “Arthur” and other iconic children’s programming say the new adaptive collection will be available soon on Zappos.
Apparel in the line will include t-shirts and lounge pants showcasing dinosaurs, rainforests, oceans and air travel, all designed to be sensory friendly with no buttons, dissolvable tags and soft fabric.
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The pieces are gender-neutral and reversible in order to allow for greater independence in dressing, according to Zappos and PBS KIDS. Prices will range from $26 to $32 and the clothing will be available in sizes 18m to 6x.
“PBS KIDS is committed to diversity and inclusion, helping children of all abilities learn and grow,” said Dawn Ciccone, vice president of brand licensing at PBS KIDS. “The PBS KIDS Adaptive Apparel Collection is purpose-driven to help empower children, encourage independence and promote creative expression.”
The new collection comes nearly a year after Zappos first entered the adaptive clothing space.
The online retailer added Zappos Adaptive — a special section to spotlight disability-friendly clothing — on its website last year. At the same time, the company also introduced a dedicated team of adaptive specialists trained to help shoppers with special needs.