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Starbucks To Offer Accessible Gift Cards


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In response to a customer request, coffee-giant Starbucks says it will make a Braille gift card available year-round.

Since 2011, Starbucks has offered a Braille gift card for a limited time each fall. The card features the word “Starbucks” in the tactile writing system so that customers with visual impairments can differentiate it from other items in their wallets.

Now, the company says it will keep the accessible cards stocked at its retail stores permanently.

The move comes in response to a request from a mother who told the company that her daughter who is blind loves using the card to buy her own hot chocolate.

Kim Charlson of the Braille Authority of North America told CNN that she does not know of any other retailers offering a Braille gift card.

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Comments (2 Responses)

  1. marie camp says:

    I am so glad companies are coming around and treating people with disabilities with more respect. I think other companies should follow their example.

  2. Justine Hopper says:

    I think thats a great idea! Does Strarbucks have Braille menus? Other stores should do the same thing. Also find away that the amount of money on the card is known to the visually impaired user.

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