Ugg Launches Boot Collection For People With Special Needs
As the weather turns cooler, winter-wear staple Ugg is for the first time offering styles aimed at accommodating kids and adults with disabilities.
The brand best known for their boots is introducing an adaptive footwear line dubbed Ugg Universal.
The new collection features “functional iterations” of classic Ugg styles that have been modified to include oversized double zippers, rear pull tabs and toggle-adjusted stretch laces.
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The inclusive footwear is available through Zappos Adaptive, a special section of the retailer’s website that highlights items with accessibility features.
Andrea O’Donnell, president of fashion lifestyle at Deckers Brands, which Ugg is part of, said that Zappos “encouraged us to adapt our heritage styles, so they are now truly accessible to everyone.”
Officials at Ugg and Zappos Adaptive said they worked together to convene focus groups with people who have disabilities to ensure that boots in the adaptive collection met a variety of needs and incorporated universal design.
Boots in the Ugg Universal line are available in sizes for children and adults and are priced between $130 and $170.
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