Bounty Paper Towels Spotlight Artists With Disabilities
A special collection of Bounty paper towels available at retailers across the country features designs created by several artists with disabilities.
Bounty teamed up with Visionaries + Voices, or V+V, a Cincinnati nonprofit art studio for those with disabilities. Through the arrangement, the paper towel maker is highlighting the work of eight V+V artists.
“At Bounty, we believe in inclusivity and are committed to diversifying artist representation. We are honored through this collection, to celebrate a diverse group of artists from the V+V studio — to showcase the artists style, their stories, their passion and most importantly, their art,” Mandy Ciccarella, communications director for Procter & Gamble Family Care, which manufactures Bounty, told Disability Scoop. “We are proud to use our voice to advocate for the careers of artists with developmental disabilities and celebrate their talents to millions of consumers.”
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The special collection called the “Visionary + Voices Inclusive Artist Project” is available nationwide at Sam’s Club and at select Kroger, Meijer, Spartan Nash and Giant Eagle locations through September, Procter & Gamble said.
The partnership emerged after Bounty’s senior designer visited a V+V art class, according to the nonprofit.
The paper towels are being offered in packs of two, six and 12 with packaging that includes information about the artist and a QR code allowing consumers to learn more about the artists and Bounty’s partnership with V+V.
The company said it compensated the artists for their work and donated $400,000 to V+V.