‘Barbie’ Movie Adds Unique Accessibility Option
When the blockbuster “Barbie” movie becomes available for streaming soon, it will offer a new level of accessibility for people with disabilities.
The film will debut on Max next week complete with a special option to view it accompanied by American Sign Language interpretation.
The move is an effort to expand on the movie’s theme, according to Max.
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“By offering sign language interpretation, we will build upon the film’s empowering message of inclusiveness and offer a unique viewing experience for the deaf community to enjoy with family and friends,” said Casey Bloys, chairman and CEO of HBO and Max, who noted that ASL is the first language for many.
The ASL version of “Barbie” displays the movie with sign language performer Leila Hanaumi superimposed at the bottom right corner of the screen. Max said it will be available as its own title on the streaming service denoted by key art with the sign language symbol.
To launch the ASL version of “Barbie,” Max said it will host a special screening next week in Los Angeles followed by a conversation with Hanaumi and the film’s star, Margot Robbie, in collaboration with the nonprofits Deaf West Theatre and RespectAbility.
“Barbie” in both the original and ASL versions will be available to stream on Max starting Dec. 15.
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